Lewis Media Partners Internship
From May 2022 until July 2022, I participated in a seven-week internship experience at Lewis Media Partners, a strategic media and marketing agency based in Richmond, VA. I conducted exciting market research for specific clients as well as general research pertaining to the ever-changing world of marketing. I also assisted with daily tasks, sat in on client meetings, and made suggestions for campaigns based on my Gen Z perspective. I learned the ins and outs of the industry including buying, analytics, research, and various programs as well as how to work in a professional setting.
Market Research
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Gen Z & Mental Health
I was tasked with researching Gen Z mental health and how it affects their buying and internet habits. I put together a report based on statistics that summarizes this topic for ad planners to use in their work.
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Gen Z & TikTok
There is an interesting statistic that 40% of Gen Z uses TikTok as a search engine. In addition to my research about TikTok advertising, I thought it was important to know how Gen Z views and uses the app.
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Advertising on TikTok
After hearing clients ask my co-workers about the prevalence of TikTok with Gen Z, I researched the topic and put together a document of the do’s and don’ts of advertising on TikTok and analyzed data.
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BeReal
BeReal is an app highly popular among Gen Z and Millenials. This app was unknown to almost all of my co-workers, so I put together a slide deck explaining it and how it could be used for advertising.